The New Mover Market

We’ve had a lot of inquiries lately about our new mover market domination program, and frankly, it’s a great program.

But, what are your true goals when attacking a new mover… The number one answer I receive from dentists is…

“I want to be the first dentist in the area to introduce myself to these new move-ins.”

Good point, however by your statement, you have just turned your profession, dentistry, into a commodity. You are basically saying that your dental practice is the same as the one down the street, and the only difference between scoring a new patient or not is the ability to mail your brochure to the new mover’s house before the other guy.

What heppened to differentiation being a competitive advantage? Making yourself and your practice so much better than the other guy’s that the new mover can’t help but hear about you.

Referrals are always overlooked as a great way to get new move in patients.

When people show up in a neighborhood, they’ll ask their neighbors and co-workers who a good dentist is. Hopefully your patients are so impressed by your personal, caring, clinically superior treatment that when someone asks them what dentist to choose, they will recommend you.

If your only advantage is mailing a brochure before the guy down the street, maybe it is time to find a new advantage.

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EMC Dental Marketing is a full-service Dental Practice Marketing, Dental Advertising, and Practice Management agency that focusses on solving a dentists top 2 problems - attracting new patients and retaining the patients they already have.