From Humble Beginnings… Great Practice Management Can Lead to Great Success.

I’ve written before about how the first impression a new patient gets on the phone can either make or break their relationship with you.

A while back, I was with a business partner of mine, a dentist practicing here in Salem. This dentist is what I would consider to be ultra-successful. In fact, of the five practices he’s built, each has been wildly successful. His most recent, I would gather, is going to blow the others away – by far.

Anyway, he was taking me around town and showing me “from whence he came.” The first practice was a very small, cramped, 441 square foot office. It was one chair (a Pelton Crane) and had an additional, older chair as spillover.

He practiced there for about 16 months.

From there, he moved downstairs to an 820 square foot office – three ops this time.

And then, as a result of some cajoling and embarrassment by a fellow dentist, he moved to a larger office, about 23 months later – a 1,500 square foot office.

His second to the last move was from the previous office to a grand, 3,000+ square foot office with six ops.

The lesson here is this…each time he moved, his practice grew. Not because he was in a bigger facility, but because he had an overriding desire to succeed and be prosperous in his new environment. He didn’t wait for things to happen. He forced them to happen.

He took action, which would, in a sense, force success. It was done through CE, better staff, better advertising, a more focused approach to comprehensive patient care, bringing in specialists once or twice a month and so on. He took “All Out Massive Action.”

ACTION-TO-TAKE TIP: Can you write down the 10 things you are doing RIGHT NOW to grow your practice? We’re now into May. Summer is just around the corner. How are you doing in relationship to the goals you’d hoped to hit this year?

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EMC Dental Marketing is a full-service Dental Practice Marketing, Dental Advertising, and Practice Management agency that focusses on solving a dentists top 2 problems - attracting new patients and retaining the patients they already have.