Does Your Internal Dental Marketing Strategy Include a Gifting Program? It Should.

I was recently reading a report written by a friend of mine, Dr. Travis McFee. It was titled 27 Astonishing Practice Building Secrets.

If I remember right, #18 was a Gifting Program.

The idea is to pick your Golden Geese – The top 200 or so patients in your practice…or, if your practice is smaller, pick the Top 100.

Those top patients should hear from you every month…and not in the form or a bill or newsletter. They should be treated special. And, they should know they are special to you.

For instance, like you, I have a group of clients that provide 80% of my business income…This group is composed of just 20% of my clients. It’s the old 80/20 rule.

Laura and I just sat down this morning and planned what our gifts would be for the next few months. Luckily, I have the luxury of knowing it will get taken care of. That’s how good Laura is.

Giving people gifts does a couple of things:
1) Cements your relationship;
2) Reminds them who you are;
3) Builds rapport; and
4) Reinforces their actions of referring

Now, you might be asking, “What in the world do I send them?”

That’s the easy part. There are about 1,994 different things they could use and would appreciate!

Everything from flashlights (who doesn’t need another one?), pens, baseball caps, stainless coffee mugs, inspirational books (like Chicken Soup…), and so on. Things they will really appreciate and value. Be creative. If you need help coming up with an idea, just ask your staff for their thoughts on the subject. If they are no help at all, send an email to Laura@EMCdental.com. She will help you come up with an idea. It’s really not that complicated.

ACTION-TO-TAKE TIP: Investigate your patient list. Check it out and see if a Gift Program would enhance the relationship you have with your patients. My guess: It most definitely will.

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EMC Dental Marketing is a full-service Dental Practice Marketing, Dental Advertising, and Practice Management agency that focusses on solving a dentists top 2 problems - attracting new patients and retaining the patients they already have.