Practice Management for Dentists, Find Out Where Your Patients Are Coming From.

Count all your Chickens.

I just finished writing an article for publication explaining that dentists and farmers have a lot in common.

But for now, let’s stick to countin’ chickens.

In this case, when I’m talking chickens, I really mean patients. New ones.

How do you tell some form of marketing is really working? Do you just “go by the gut instinct?” No, that’ll cost you an ulcer and a ton of dough. Fast.

Do you ask your staff? No.

Do you ask the patient when they get in the chair? No.

The real answer is: When the new patient calls…Ask them right then and there: “How did you hear about us?”

The answer will either be: 1) I was referred by one of your patients; 2) I received your __________ in the mail; 3) I saw your ad in __________; 4) I drove by your office; 5) I walked by your office or 6) I saw your website on the Internet (which then leads to a whole other set of questions I won’t get into).

TRACK. TRACK. TRACK.

The job of a marketing company is to get your phone to ring. Whether it’s from referrals (the REAL meat and potatoes!) or from a postcard or new mover mailing. Truthfully, Referral Patients are BETTER patients! And, if you have them coming in left and right, you know your staff and YOU are doing the right things. KEEP IT UP.

ACTION-TO-TAKE TIP: Be sure to enforce compliance with your office…Don’t just track new patient calls. Track them all! All incoming calls!

BONUS TIP: For information on our patient referral system, visit www.EMCdental.com. We can get you started in the right direction.

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EMC Dental Marketing is a full-service Dental Practice Marketing, Dental Advertising, and Practice Management agency that focusses on solving a dentists top 2 problems - attracting new patients and retaining the patients they already have.