External Dental Marketing With “No Assembly Required”

I remember Christmas as a kid, getting many G.I. Joes and Star Wars play sets, only to open it up and have it in many thousands of snap together pieces. Even today, I head to Target and purchase a barbeque, and return home with it only to spend an extra 2 hours putting it together.

“Some assembly required” was all the commercials said. That meant nothing to me on Christmas morning as I stared at the green plastic pieces that would soon become my latest GI Joe urban attack vehicle. That was when my Dad was the attack vehicle assembly specialist. Today, I view a commercial that has the “assembly required” tagline and I am more aware of the implications of it.

But what does it truly mean to have to assemble a toy or a barbeque?

It means giving up one of your most precious resources… TIME. Most importantly, it means you are losing opportunity cost. (Quick definition - Opportunity Cost: cost of something in terms of an opportunity forgone.) What could you have done in that amount of time to be more useful? In your practice that means more productive. In other words, what should you be doing instead, to make more money!

This goes for toys, barbeques, and yes, even Direct Mail Pieces.

You see, some offices actually think they are saving money by licking stamps, peeling labels, and stuffing envelopes. Maybe they do see it as a cost of doing business, but in reality, there is an opportunity cost there to work on the business, rather than in it.

I talked to an office recently that had their Dental Hygienist stuffing and stamping envelopes at the cost of $30/hr! That’s not only a waste of direct money, but think of all the other tasks a Dental Hygienist gets paid to do. Not to mention, the complaints, workers comp claims, and general dissatisfaction of the job. This will take a toll on you and your patient base more than you can ever track.

It is for these reasons that our Simple Green Postcard comes bearing the “No Assembly Required” label. Stamps are stuck and labels are affixed. All that you (or a member of your staff) has to do is a quick drop in a mailbox and they are off to their destination. It only takes about 5 seconds, and 2000 postcards are out the door.

Our Simple Green Postcard is set up to be that way… Simple. No work, no fuss, no hassle for you. Just a proven external marketing piece that draws patients in. Then, in three weeks, more cards show up ready to go. No more wasting your time affixing labels, or even worrying about a schedule. It works like clockwork… hands free to you.

ACTION-TO-TAKE TIP: Do you have opportunity costs in your practice? Are you, or some other member of your staff, working on projects that would be better off done by someone else? If you would like to hear more about the SIMPLE Green Postcard Program, call our office at 1-800-311-1390. We’ll tell you how simple and cost effective it really is.

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EMC Dental Marketing is a full-service Dental Practice Marketing, Dental Advertising, and Practice Management agency that focusses on solving a dentists top 2 problems - attracting new patients and retaining the patients they already have.