Think And Grow Rich

Some of you may recognize the above title as a book by Napoleon Hill about your mental state and how it impacts your wealth.

In watching one of my favorite television programs, Inked, the other night, I was reminded of how destructive a persons negativity can be.

The owner of the tattoo shop featured in the show, Carey Hart, was in the process of getting an online store up and running to sell his logo merchandise. He was at his wharehouse with the merchandise manager when the first shipment came in, so Carey pulled out some hats.

Carey was quite bent out of shape because the hats were white with a pink logo. Immediately he targeted the merchandise manager who claims that the pink logoed hats were not what he ordered. Carey was mad because he knew guys would never buy a pink logoed hat, and the hats were to big to sell to women. 12 boxes of hats no one would buy.

As time went on, Carey kept complaining about the hats, while the merchandise manager set into action. He immediately made it mandatory for the front staff at the tattoo shop to wear the hats and mention them to everyone through the door.

Two weeks later, Carey was back in the wharehouse looking around, and the merchandise manager reported to him that he had sold all of the hats except for one box. Carey was more than relieved.

The moral of the story is…If Carey’s attitude would have gotten the merchandise manager down and discouraged, the hats would not have sold, contributing to a self-fulfilling prophecy. Carey could have then said “I told you so.”

How does this effect you? When you go into an op to present treatment, assume the answer will be yes. Be surprised when someone turns down treatment, and watch your confidence and acceptance rates soar. Watch the attitude of your staff improve as you see more of the glass half full.

Don’t get stuck with the hats.

Have a profitable week!!!

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EMC Dental Marketing is a full-service Dental Practice Marketing, Dental Advertising, and Practice Management agency that focusses on solving a dentists top 2 problems - attracting new patients and retaining the patients they already have.