Don’t Blame It On The Media

As I was talking to a future client of ours yesterday, he brought up a semi-valid argument against any marketing out there…

“James, I’ve tried postcards before, they don’t work for my practice.”

This is a common reason for resistence to any marketing. You can replace “postcards” in the above statement with anything. (websites, new movers, newsletters, newspaper ads, etc.)

Here at Jerry Jones Direct, we realize that there is more than one way to make a postcard, and many variables that go into it. Variables like: headline, offer, copy, postage, and color just to scrape the surface. Add pictures, and benefits in there just for good measure.

You see, just because one postcard doesn’t work, doesn’t mean all postcards are flawed and won’t work.

Don’t blame the media…blame the message.

It would be similar to saying… That toothpaste tasted horrible, i’ll never use toothpaste again. Toothpaste (like postcards) isn’t bad, it is whats in the toothpaste (or on the postcards) that affects the taste (and results).

Take a look at your mail, and each postcard you receive, notice how different the message/design is. And yet they are all postcards.

Same goes for new movers, newsletters, and any other advertising. If you don’t have the right message, the marketing will fail no matter what media you use.

This is the big key to success behind our Simple Green Postcard Marketing Program. Yes, it is a postcard. But it’s not the media, it’s the Simple, Direct message and offer that makes it so effective.

So instead of “James, postcards don’t work in my practice.” say “James, my last postcard was a dud, but I would like to hear how yours is different and how it will draw patients to my practice.”

Have a profitable day!!!

JAMES

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EMC Dental Marketing is a full-service Dental Practice Marketing, Dental Advertising, and Practice Management agency that focusses on solving a dentists top 2 problems - attracting new patients and retaining the patients they already have.