Remind Your Patients What Time Of Year It Is!

Yesterday, I was browsing through the local paper looking at all the advertisements from the national retailers. These are your normal weekly ads from Lowes, Target, and Sears showcasing all of their fall special prices.

Everything was targeted at fall savings. Reminding me to buy the gutter cleaners, lawn rakes, and Halloween decorations that were all featured.

I couldn’t help but think of how nice it was for these huge stores to remind me what time of year it is, and what I should be doing with my money. I broke my lawn rake last year, my gutters do need a good cleaning, and I could use a little decoration for the season.

These guys have a smart plan to advertise what is needed, when it is needed. Do I need a swimming pool… not now, but a lawn rake? I could use two.

It’s the same way with your patient’s insurance benefits. Many of them have leftover benefits that they will forget to use because it is not on top of their list (like gutter cleaning is not on top of mine). Once December ends, many of your patients will find the benefits they could have taken advantage of have now gone, and they now have a huge deductible to overcome putting them further away from getting prescribed work done.

So it’s up to you to remind them. Not so much for your benefit (although it is beneficial to you), but as a service to your patients. You have worked hard to build a relationship with your patients, and by taking a small extra step to remind them what time of year it is, and to use their benefits; it will help them, and in turn, help you.

Action To Take: Send your patients an insurance letter soon. If you need a FREE example, Fax us at 503-371-1299.

P.S. A doctor we sent insurance letters for reported 5 scheduled appointments within one week of sending the letters, and booked all 5 for prior undone treatment!

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EMC Dental Marketing is a full-service Dental Practice Marketing, Dental Advertising, and Practice Management agency that focusses on solving a dentists top 2 problems - attracting new patients and retaining the patients they already have.