Maximize Your Mailing List

What is the most important asset in your practice?

If your answer was anything but patients, you are dead wrong.

You see, everything else in your practice, the x-ray, the chair, the staff, and yes, even that DDS or DMD degree on the wall is useless without patients.

Over the life of your practice, you have developed a list of these patients that are current in your practice, and you also have a list of those that USED TO BE patients, but for some reason have not returned.

This list is your most valuable asset in the practice. Make sure you have a backup copy of it in a very safe, fire resistant place.

IF you showed up to your practice tomorrow and the whole place had gone up in flames, what would you have left? The only thing that could not be replaced easily is your patient list.

Also, true Marketers would pay hundreds of dollars to have a list of dedicated and loyal consumers of a specific service. These consumers are known to be health conscious and committed to having the best health possible.

I’m not suggesting you sell your list, in fact, it’s illegal to do so, but you do have the option to send communication to them yourself. You should be sending newsletters, postcards, appointment reminders, and Thanksgiving cards to your current list to keep them coming back.

Action To Take: This November, consider sending your patients a simple Thanksgiving card. Include a message that thanks them for being a patient. After all, without them, you have no practice.

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EMC Dental Marketing is a full-service Dental Practice Marketing, Dental Advertising, and Practice Management agency that focusses on solving a dentists top 2 problems - attracting new patients and retaining the patients they already have.