The great dental newsletter debate

When it comes to your patient newsletter, you need to consider the method of delivery. There are many ways to distribute a newsletter now besides mail…including email, or posting a newsletter on your website.

In a recent Standard and Poors survey, they asked “What newsletter format do you prefer to receive?”

41% responded that they preferred to receive the newsleter by regular mail.
21% said they preferred email.
41% said they preferred both print and email
5% said they preferred a newsletter placed on a website.

A print newsletter may be more costly than an email version, but consider that your patients prefer a newsletter in print rather than solely through email. And done correctly, you can see great response and get awesome returns. Click here for more Dental Newsletter information.

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EMC Dental Marketing is a full-service Dental Practice Marketing, Dental Advertising, and Practice Management agency that focusses on solving a dentists top 2 problems - attracting new patients and retaining the patients they already have.