Measuring Your Marketing

There are plenty of ways to track your marketing, and many businesses fall into the trap of paralysis of analysis.

Tracking until you puke can be helpful, but at a point, it becomes counter productive. Make it simple and keep track.

You first need a base level to start, or a “control” figure.

How many times does your phone ring during a normal week? That will serve as your control. Take one regular week and tally the number of calls that come in.

From there, once you have an advertisement go out, check this same figure, how many times does your phone ring that week.

Assuming your front office staff is good, and assuming a 5% fluctuation being normal, you should be able to measure the “buzz” caused by any marketing just by how often the phone rings.

Keep track for all 52 weeks of the year.

Simple, easy, effective.

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EMC Dental Marketing is a full-service Dental Practice Marketing, Dental Advertising, and Practice Management agency that focusses on solving a dentists top 2 problems - attracting new patients and retaining the patients they already have.