Reasons People Don’t Buy From You

In reading DM News, a marketing trade magazine, I came across an article titled “10 Reasons People Don’t Buy From You.” by Peter Fogel, a copywriter and marketing expert.

One of the reasons, and one that I hold to be very important is ‘You don’t let folks know anything about your business.’ I’m not talking about electrical bills and staff costs, I’m talking personal stuff.

As Peter puts it, “People feel more comfortable once they know whom they’re buying from… Let people get to know you, which then lets them feel comfortable buying from you.”

This means telling them your interests. If you are in a bridge club, talk about it. If you have a German Shepherd, tell your patients. You could create a common interest, and the fact that you share an interest or hobby with your customers can do nothing but help your business.

So, in your next newsletter, (You do send out a monthly newsletter right?), put an article in about a staff member with a new baby, or a short blurb about your horse or whatever it is you like. Your patients will look at you as more of a friend rather than just some guy with a drill.

One last note, if you only keep your eyes focussed on dental pubs all the time, you are doing nothing different for your business. Try picking up other trade publications. Try Sports Business Journal, or Entrepreneur. Take the ideas and see how they can apply to your business.

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EMC Dental Marketing is a full-service Dental Practice Marketing, Dental Advertising, and Practice Management agency that focusses on solving a dentists top 2 problems - attracting new patients and retaining the patients they already have.