Retain 5% More Customers, Reap 35-95% More Profit… Patient Newsletters aren’t just about referrals.

Via Consumerist.com

A Harvard researcher investigated the financial impact of customer retention on business and found that a small 5% hike in retention can increase profit as much as 95%. Take this into heart when deciding to cut significant internal marketing programs like a value building newsletter.

This isn’t rocket science. the longer a customer/patient sticks around, the more profitable they become. Usually within the first few months, a patient’s production has to pay off the aquisition costs (marketing and ROI). After they do so, everything they do is pretty much gravy. Keep someone around for the long term, and you can really make a lot of money.

When approaching a patient communication system, make sure it is one that adds value to your practice. not merely a small offering that gets glanced at and tossed away. Make your monthly communication significant, and a piece that gives the patient more value. Check this one out…Dental Patient Newsletter

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EMC Dental Marketing is a full-service Dental Practice Marketing, Dental Advertising, and Practice Management agency that focusses on solving a dentists top 2 problems - attracting new patients and retaining the patients they already have.