Joint Ventures For Dentists

Back in December I began a little project with the local Lincoln/Acura/Mercedes dealer, Valley Motors. Klaus, my sales guy, has always been great to deal with. Let me give you some background:

Klaus is absolutely first class in every aspect. The first car I ever bought from him gave me quite a shock. About 15 days or so after I took possession, I came into work one morning and a huge basket of goodies was waiting.And, about nine months later he sent me a photo of me and the car, and a calendar with the photo enlarged. It was all laminated and very first class. The food basket had to have been $100 at least. But, he recognizes the cost of a sale, the profit from a sale, and so on. In short, he knows how to run his business.

So, back in December, I visited with him while the oil was being changed (You do have someone change your oil for you don’t you? It doesn’t pay for you to spend an hour under your car when you can pay a guy to do it for $29.99! Besides, what if the car fell on you or you got oil in your eye or wracked up your hand somehow?) and asked him if I could give him a few certi.cates he could send or give to his new car buyers.

He jumped at the chance!

Now, just over a month later, the mailing has gone out and on Monday, we saw our first patient – $313 production and collections right off the bat (plus whitening, which with this offer is free, but $750 in production, just no collections).

He’s scheduled for about $1100 MORE in treatment later this week. If that is the only patient we get, it’s a home run!

(Update: This program ran through the beginning of 2005 and pulled in many affluent patients and a lot of production. If you would like a copy of the certificate and letter, FAX us at 503-371-1299 ATTN: Mercedes Certificate!)

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EMC Dental Marketing is a full-service Dental Practice Marketing, Dental Advertising, and Practice Management agency that focusses on solving a dentists top 2 problems - attracting new patients and retaining the patients they already have.