The incoming phone call… the best permission.

In todays world, it really takes a lot to get someone on the phone. In my office, I never answer the phone, and I rarely, if ever, take calls at all.

But I have a great staff that realizes that every incoming phone call is a chance to sell something. They treat every caller kindly, with respect, and know that the person on the phone could be the next $1000, or even $10,000 in revenue. They should do everything they can within ethical bounds to make the caller do business with us.

Seth Godin wrote about this today on his blog as well.Seth is great, and has a “duh” type approach to marketing. This means that although we spend hours getting into the  intricacies of advertising, his points always are the elephant in the room you should have noticed in the first place.Read his post titled “Who answers the phone?” here:

http://sethgodin.typepad.com/seths_blog/2008/04/who-answers-t-1.html 

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EMC Dental Marketing is a full-service Dental Practice Marketing, Dental Advertising, and Practice Management agency that focusses on solving a dentists top 2 problems - attracting new patients and retaining the patients they already have.