Dental Marketing, Lessons to Learn

Many times I’ll provide clients with a “turn-key” solution to solve a nagging problem. Most of the time it’s the problem of lack of patients.

Recently, one of my coaching clients called and said he wanted to “quit.”

He said things just weren’t working. So, I began to ask him some questions about ideas he had implemented. His answer didn’t really shock me. You see, on our 1:1 calls, he made every one of them. BUT, not one time did he come prepared to ask the question: How Can I Get More Patients in the Door?

He usually ended up talking about golf and cars. And, mind you, there’s nothing wrong with that. It’s just… well… his practice is dying on the vine and his excuse was, “The marketing you are suggesting I do makes me uncomfortable.”

Well, OK. But, that’s different than marketing that’s NOT WORKING. In going back through the dozens of strategies I’ve suggested over the past few months, he had implemented only one. Which by the way, worked extremely well. But, the rest, including press releases (!) made him uncomfortable.

My point is simply this: The Bank, Your Kids’ College, Your Retirement Fund, The Mortgage Company and so on DON’T CARE what kind of advertising you do to get patients in the door to pay you. They ONLY care about one thing: ARE YOU GETTING PAID?

Now I’ll admit, sometimes the beauty of advertising even we do here leaves something to be desired in the way of “flash” and “looks.” BUT, pound for pound, dollar for dollar, the “kind” of ads we crank out here for ourselves and for our clients puts food on the table, gets results, and makes dentists wealthy (which, in reality, IS ALL THAT MATTERS).

The WOW and SIZZLE for patients should be two places: 1.) When your staff picks up the phone, and 2.) When patients visit your office. THAT’S WHAT COUNTS!

There is simply no reason, in America today, for any one to starve or let a practice die. None. It’s TOO easy to get people to call you and get them to exchange money for dental services. Be excited and proud you have the abilities you do to earn and continue to learn.

ACTION-TO-TAKE TIP: What have you done so far from reading this blog to get things cranked up in your office?

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EMC Dental Marketing is a full-service Dental Practice Marketing, Dental Advertising, and Practice Management agency that focusses on solving a dentists top 2 problems - attracting new patients and retaining the patients they already have.