Practice Management, Commitments

One of the greatest ways to “lock” patients in is by the use of commitments. Some offices do this with paying for services at the time they are started.

Others utilize the hygiene department to schedule patients in advance for their re-care while they are still in the chair (I can’t recommend this strategy enough!).

Commitments written and confirmed via conversation (in-person is most effective, faxes and phone calls next, emails likely last) are some of the strongest mechanisms you can have in your toolbox to get people to follow through with treatment, appointments, and so on.

ACTION-TO-TAKE TIP: Re-evaluate systems in your office. Are the systems dealing with patients clearly “commitment” driven or are they voluntary? Can you convert them to increase show-up rates?

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EMC Dental Marketing is a full-service Dental Practice Marketing, Dental Advertising, and Practice Management agency that focusses on solving a dentists top 2 problems - attracting new patients and retaining the patients they already have.