Dental Internal Marketing System, How to Add $16,800 Per Year to Your Production by Not Changing ONE SINGLE THING in Your Practice!

You never know where you will learn your next business tip. Or, in my case, re-learn.

Our office is across the street from a mini-mart here in Salem.

I’ve been, as you might imagine, a few times to this mini-mart to grab a Snickers or Milky Way. Today my visit was a shocker.

As I approached the counter with my supply of sweets (which I hope will last me a few days) and a Nickel, the freebie newspaper I like to read, the clerk, whom I recognized from previous visits, observed what I was buying and simply looked up at me and said, “I see you have my favorite candy bar there. You know what? I really like a Coke when I have those! Do you want to run and grab one? Or, we also have bottled water, too.”

OK, you probably know where I’m going with this. Doesn’t matter. What MATTERS is this - Have you (AND your staff) implemented the following phrase:

“Once we finish up your cleaning [or insert other procedure as appropriate], would you like us to whiten your teeth as well?”

Simple. I know. It’s called an upsell. It’s called MORE PRODUCTION from the same patients you are already seeing.

For adult patients with children and when appropriate, the phrase is, “While little Neil is here in the chair today, would you like us to protect those adult teeth that have come in with a sealant? It’s painless, quick and will protect his teeth from painful cavities.”

OK, enough. I’ll let you run with that. The whole point is, ARE YOU MAXIMIZING EVERY SELLING/ PRODUCTION ENCOUNTER YOU HAVE WITH EVERY PATIENT YOU HAVE? IF NOT, CHANGE IT!

ACTION-TO-TAKE TIP: Pick one new procedure a week to implement the above strategy on. If you charge $350 for whitening and do just ONE MORE a week, you’ll add almost $17,000 in annual production without ANY new patients.

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EMC Dental Marketing is a full-service Dental Practice Marketing, Dental Advertising, and Practice Management agency that focusses on solving a dentists top 2 problems - attracting new patients and retaining the patients they already have.