Dentists: YOUR 5 Biggest IGNORED Internal Marketing Opportunities

List your five biggest lost or ignored opportunities; the challenge is to see what you can accomplish in this week alone.

I know for a fact I am guilty of inaction. How do I know? I wake up in the middle of the night and even while driving down a stretch of Interstate 5 I think of lost or “not-taken” opportunities.

It’s OK in this case to be guilty… at least for a little while. But, now’s the time to get over it and take some action… TODAY!

Here’s a big one: as a health care provider, you likely have your patients’ birthdays - the year isn’t important.

Unless HIPAA prohibits it, one of the greatest lost, never-taken opportunities is to send your patients birthday cards signed by each of your staff. PEOPLE LOVE getting recognition on their birthday - regardless of what they tell you.

But, don’t stop there. Smart marketers will include a special offer… you should, too.

How about a certificate for a discount on take-home whitening? For children, sealants. Make sure you include an offer. Recognition is a HUGE motivator to get people to take action.

ACTION-TO-TAKE TIP: Organize your birthday card list. Order enough cards to cover the birthdays in the month - or, if you have, say, 1500 patients, order 1500. Get them addressed and stuffed at lunch or during breaks or on slower days.

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EMC Dental Marketing is a full-service Dental Practice Marketing, Dental Advertising, and Practice Management agency that focusses on solving a dentists top 2 problems - attracting new patients and retaining the patients they already have.