Archive for the "Customer Service" category


2 Cures For Undone Treatment

There are two easily utilized remedies to get more treatment accepted. Very few dentists utilize these and end up with many of their patients needing treatment, but not accepting.
#1: Have more than one treatment plan available and present them in order. A stair-step approach.
The top stair is the whole enchilada. A smile that would make [...]

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Hitting a Moving Target

Do you realize that up to 15% of your CURENT PATIENT BASE moves every 6 months.
Make sure to ask your patients at every visit if their address has changed or if they are planning on moving.
In the land of dental marketing, your patient list (and information) is like a pirates treasure. When and if you [...]

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Dental Marketing 101

I called a new client’s office recently to check up on the project and the front office person picked up and said:
“Doctors office.”
That was it, the extent of the greeting. Not even a “how can I help you” or anything… never mind the fact that I was calling a dental office. In fact, I actually [...]

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You want me to eat what?

Jack in the box has done it this time…
It seems a competitor has brought a lawsuit against them arguing that their advertising is misleading. ABC News
The offending word…”angus”
The competitor claims that the ad depicts “angus” beef as that from the nether region of the cow… “angus” without the g. Jack in the box serves Sirloin [...]

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