Archive for the "external marketing" category


Dental Marketing Program

There are many things out there you can do to attract new patients.
The most important thing to remember with any dental marketing program is to create a wave and ride it. Have a continuous program and follow it religiously. Keep momentum on your side.
It generally takes 2 - 3 months to build a good solid [...]

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Get Them In The Door

In Dental Marketing there is one key to creating a new patient.
GET THEM IN THE DOOR!
If they don’t take that first step through the door, you will have no chance to show them how kind, friendly, pain-free, technologicly advanced, etc, etc…you are.
Make sure every step of your dental marketing funnel (postcards, newsletters, website, phone scripts) [...]

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Measuring Your Marketing

There are plenty of ways to track your marketing, and many businesses fall into the trap of paralysis of analysis.
Tracking until you puke can be helpful, but at a point, it becomes counter productive. Make it simple and keep track.
You first need a base level to start, or a “control” figure.
How many times does your [...]

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Dental Marketing Resources

In the Dental Marketing world there are many companies out there offering information and knowledge on how to get new patients in the door and be succesful doing so.
The O’Keefes, The Orents, The Erickson’s of the world all have their semi-unique twist on dental marketing, and being a “succesful” practicing dentist.
You may hate us all, [...]

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Sopranos filming location mistakes

There is a lesson to be learned from the now-famous Sopranos filming location “Satin Dolls”.
Or perhaps there is a lesson to learn on what not to do. News story via YAHOO NEWS
It seems “Satin Dolls” or “The Bing” as it is referred to in the show is getting a lot of attention from tourists and [...]

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