Referral contests are one of the best ways to attract new patients. People love contests and competition for two reasons: (1) Competitiveness is a part of human nature. And, (2) people love to win stuff.
Just think, the most widely watched shows on TV are competitions. Sporting events and reality shows dominate the TV ratings [...]
Archive for the "Internal Marketing" category
Seth Godin just posted an awesome blog.
Check it out at http://sethgodin.typepad.com/seths_blog/2008/05/why-word-of-mou.html
Stay tuned for the video series…
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EMC Dental Marketing is a full-service Dental Practice Marketing, Dental Advertising, and Practice Management agency that focusses on solving a dentists top 2 problems - attracting new patients and retaining the patients they already have.
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Via Consumerist.com
A Harvard researcher investigated the financial impact of customer retention on business and found that a small 5% hike in retention can increase profit as much as 95%. Take this into heart when deciding to cut significant internal marketing programs like a value building newsletter.
This isn’t rocket science. the longer a customer/patient sticks around, [...]
There are many things out there you can do to attract new patients.
The most important thing to remember with any dental marketing program is to create a wave and ride it. Have a continuous program and follow it religiously. Keep momentum on your side.
It generally takes 2 - 3 months to build a good solid [...]
There are two easily utilized remedies to get more treatment accepted. Very few dentists utilize these and end up with many of their patients needing treatment, but not accepting.
#1: Have more than one treatment plan available and present them in order. A stair-step approach.
The top stair is the whole enchilada. A smile that would make [...]
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