Via Consumerist.com
A Harvard researcher investigated the financial impact of customer retention on business and found that a small 5% hike in retention can increase profit as much as 95%. Take this into heart when deciding to cut significant internal marketing programs like a value building newsletter.
This isn’t rocket science. the longer a customer/patient sticks around, [...]
Archive for the "Internal Marketing" category
There are many things out there you can do to attract new patients.
The most important thing to remember with any dental marketing program is to create a wave and ride it. Have a continuous program and follow it religiously. Keep momentum on your side.
It generally takes 2 - 3 months to build a good solid [...]
There are two easily utilized remedies to get more treatment accepted. Very few dentists utilize these and end up with many of their patients needing treatment, but not accepting.
#1: Have more than one treatment plan available and present them in order. A stair-step approach.
The top stair is the whole enchilada. A smile that would make [...]
Do you realize that up to 15% of your CURENT PATIENT BASE moves every 6 months.
Make sure to ask your patients at every visit if their address has changed or if they are planning on moving.
In the land of dental marketing, your patient list (and information) is like a pirates treasure. When and if you [...]
In Dental Marketing there is one key to creating a new patient.
GET THEM IN THE DOOR!
If they don’t take that first step through the door, you will have no chance to show them how kind, friendly, pain-free, technologicly advanced, etc, etc…you are.
Make sure every step of your dental marketing funnel (postcards, newsletters, website, phone scripts) [...]
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