Get Them In The Door

Posted by James Erickson on Thursday, June 14th, 2007
Filed in Internal Marketing, external marketing, message · Add a comment

In Dental Marketing there is one key to creating a new patient.
GET THEM IN THE DOOR!
If they don’t take that first step through the door, you will have no chance to show them how kind, friendly, pain-free, technologicly advanced, etc, etc…you are.
Make sure every step of your dental marketing funnel (postcards, newsletters, website, phone scripts) [...]

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Sopranos filming location mistakes

Posted by James Erickson on Tuesday, June 5th, 2007
Filed in external marketing, media, message · Add a comment

There is a lesson to be learned from the now-famous Sopranos filming location “Satin Dolls”.
Or perhaps there is a lesson to learn on what not to do. News story via YAHOO NEWS
It seems “Satin Dolls” or “The Bing” as it is referred to in the show is getting a lot of attention from tourists and [...]

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You want me to eat what?

Posted by James Erickson on Monday, June 4th, 2007
Filed in Customer Service, Dental Newsletter, Internal Marketing, message · Add a comment

Jack in the box has done it this time…
It seems a competitor has brought a lawsuit against them arguing that their advertising is misleading. ABC News
The offending word…”angus”
The competitor claims that the ad depicts “angus” beef as that from the nether region of the cow… “angus” without the g. Jack in the box serves Sirloin [...]

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