Press releases and free publicity are possibly the two most underutilized marketing opportunities in the dental indus¬try today. Over 90% of all the dental news I see is negative. There is a huge opening out there to promote your business and your brand in a positive way for little if any money. There are steps [...]
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As a service oriented business, you have one main asset your practice that you could not survive without… your patients.
But so many dental practices we see are more worried about where the next mouth will come from; when the next dollar is going to come through the door. All the while, ignoring the dollars (and [...]
Last September, I decided to finally take a vacation, and headed off to fabulous Las Vegas.
Vegas is one of my favorite vacation spots because it seems as if no one there has a care in the world except what time they’re going to the pool, and what casino they will attempt to win money [...]
From 1994 to 1998 I spent my time as a Combat Engineer in the Marine Corps. In the Marines, combat engineers get to play with all the fun stuff…explosives - C4, TNT, Dynamite, and any other type of substance that would go BOOM.
The reason I tell you this is because, as a Combat Engineer we [...]
Targeting an audience is perhaps one of the most misused parts of direct marketing.
In surveys it has been shown that as much as 80% of consumers choose their health care providers (dentists included) by convenience of location. Basically, “is the practice convenient for me to get to?”
But other than location, there is a huge need [...]
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