At the fundamental level, the focus of any marketing program is to motivate people to take action.
In marketing, many times we get lost in the details. Demograph¬ics, saturations, market-consciousness, and network-awareness cloud our conversations and take away from what is truly important.
We could talk all day about generation marketing, web-based sales principles, or the four [...]
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Robert Allen has two very popular books out about tapping into multiple incomes and becoming rich in the process. If you haven’t read his book called Multiple Streams Of Income, I would suggest jumping over to Amazon.com and investing in a copy immediately.
His philosophy makes sense. With multiple incomes, you can make more money, but [...]
With 2008 half-way over, it is time to start planning for 2009. Planning in any business is an essential function that all too many times gets overlooked. Lack of planning leads to playing defense for a whole year and being reactive, not proactive in your success.
Think about it this way: When you go into a [...]
Your practice should have a plan for community initiatives. This means you should take some interest in your community events, and show support for the goings on in your target area. This ties your practice in with many people, and when it comes time for the public to make a choice in who completes their [...]
I recently evaluated an audit we performed for one of our clients as part of our Practice Audit Program. This monthly program gives the doctor insight into how his or her front office staff is manning the phone lines. We have a “mystery caller” call in each month to ask about various topics. This month, [...]
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