In direct respose advertising, there are 4 things (Acronym AIDA) you should consider both when putting a piece together, or planning your method for handling the response. I’ll take you through these 4 steps, and cover both the design, and response considerations…
A = Attention
Design: This is the first thing you need to get when someone [...]
Archive for August, 2006
For most doctors, when I say referral program, their first thought is of a patient newsletter. Now, there is nothing wrong with acknowledging that a newsletter is a great (and essential) part of building patient loyalty and referrals, but it is by no means a comprehensive part of your referral “program.”
To get to where I [...]
It disappoints me a little that I even have to write a blog with the following content. In the past 4 years, I have seen dentistry as one of the industries making the most strides in its marketing and overall brand management.
But a call last week really reversed my outlook and made me realize that [...]
Subscribe to this blog