Archive for September, 2006

How to increase your PPC

It’s almost like hitting the lottery.
You’re sending postcards out, and you get a call that turns into a whole family worth of new patients. Maybe the woman of the house called and scheduled herself, her 2 kids, and her husband!
GREAT, 4 patients in one call! That’s like getting two toys in your Cracker Jacks!
What if [...]

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Creating a "WOW" experience.

Hello again, for this entry, I have decided to include video I discovered on the World Wide Web.
The video depicts a pediatric dental office. I don’t know where, or who the owner is, I merely know that even as an adult, I WANT TO GO THERE!
This video takes the Walt Disney theory to heart, “Do [...]

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PR Nightmares

In a recent issue of The Dental Profit Report, I talked about word of mouth and how negative word of mouth spreads much quicker than positive word of mouth.
This brought me to two somewhat humorous, but very true examples.
The first comes from two regular guys and their stay at a hotel. Be aware, this presentation [...]

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