In the case of Dental Marketing, there always seems to be a strugle over what demographics to choose for a mailing program.
If you are looking for an answer like “you should focus on 25-50 year old women who have an annual income of $40,000, live in a house valued over $200,000, and like to golf [...]
Archive for December, 2006
Many times in marketing, we get caught talking about ourselves. Promoting yourself is a great way to get the message out about what you do, and whom you help. As Donald Trump says, “Brag about yourself and your accomplishments because no one else will.
I disagree with Mr. Trump. Although promoting yourself and your practice is [...]
Google has become a household name over the last 5 years. If you were to say “Google it” to someone in the early 90’s, they would have looked at you like you were crazy. Now, Google.com has become THE online gateway for online information.
How do you get listed on Google? Well, you can go through [...]
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