As a small business, sometimes there comes a struggle between working in your business and working on your business.
One of these so-called struggles is research and development. How do you know what your patients want? How do you know how much they’ll pay? And of course, how do you market it?
It’s actually a simple [...]
Archive for January, 2007
In pursuing our yearly goals as well as our marketing goals, sometimes we try to effect things that we have no control over.
Each person has a “Circle Of Influence” that measures who and what s/he can control. The further from the center you get, the less control you have.
The Circle Of Influence Let’s take your [...]
Incredible news!!!
We distributed Dr. Busby’s press release to 152 contacts in the Madison area.
This morning, he got a call from the LARGEST NEWSPAPER in his market (170,000+ distribution on Sundays.) and they are coming to his office on Tuesday to do a story on his massaging dental chairs.
What would he pay to have an ad [...]
Remember those goals you set for yourself and wrote down a week or so ago…
Go to Kmart, buy a frame and hang them in your office.
This will draw attention to them, make them look important, give them additional value, and make the staff take notice. It will also make that flimsy piece of paper you [...]
In the dental marketing world, goals are helpful…if communicated properly…
We are now one week into 2007, and hopefully you have already taken steps toward fulfilling your goal of having the best year ever for your practice.
What are your goals for your practice? Does everyone on your staff know them, and could they relay them to [...]
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