Archive for June, 2007

Dental Marketing Program

There are many things out there you can do to attract new patients.
The most important thing to remember with any dental marketing program is to create a wave and ride it. Have a continuous program and follow it religiously. Keep momentum on your side.
It generally takes 2 - 3 months to build a good solid [...]

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2 Cures For Undone Treatment

There are two easily utilized remedies to get more treatment accepted. Very few dentists utilize these and end up with many of their patients needing treatment, but not accepting.
#1: Have more than one treatment plan available and present them in order. A stair-step approach.
The top stair is the whole enchilada. A smile that would make [...]

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Hitting a Moving Target

Do you realize that up to 15% of your CURENT PATIENT BASE moves every 6 months.
Make sure to ask your patients at every visit if their address has changed or if they are planning on moving.
In the land of dental marketing, your patient list (and information) is like a pirates treasure. When and if you [...]

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Get Them In The Door

In Dental Marketing there is one key to creating a new patient.
GET THEM IN THE DOOR!
If they don’t take that first step through the door, you will have no chance to show them how kind, friendly, pain-free, technologicly advanced, etc, etc…you are.
Make sure every step of your dental marketing funnel (postcards, newsletters, website, phone scripts) [...]

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Threshold Resistance

Our next marketing lesson this week comes to us from one of Americas great inventions…the shopping mall.
Perhaps the first lesson in this weekly tip is that marketing is everywhere. I’m not reinventing the wheel, i’m just looking a little closer at what makes it spin. Look at successful businesses and emulate what they do, even [...]

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