Archive for May, 2008

Internal Dental Marketing, Selling Top-Flight Dentistry

“You can get everything in life you want if you help enough other people get what they want.” -Zig Ziglar
To Sell the patient - Sell yourself (and your staff), first.
-enthusiasm -self-confidence
The 80:20 Rule – Listen First, Talk Later.
Recently I was in L.A. for a Mastermind Meeting with a group of about 14 other [...]

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Comfort. The Internal Dental Marketing That Your Patients Will Actually Appreciate.

I know some of you may not see too many kids in your practice. And, that’s okay. For those of you that do though, I’ve made a recent find I thought I’d let you in on. And, in your infinite wisdom, you’re probably a step ahead of me already.
But first, I have to share with [...]

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Practice Management for Dentists, Find Out Where Your Patients Are Coming From.

Count all your Chickens.
I just finished writing an article for publication explaining that dentists and farmers have a lot in common.
But for now, let’s stick to countin’ chickens.
In this case, when I’m talking chickens, I really mean patients. New ones.
How do you tell some form of marketing is really working? Do you just “go by [...]

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Does Your Internal Dental Marketing Strategy Include a Gifting Program? It Should.

I was recently reading a report written by a friend of mine, Dr. Travis McFee. It was titled 27 Astonishing Practice Building Secrets.
If I remember right, #18 was a Gifting Program.
The idea is to pick your Golden Geese – The top 200 or so patients in your practice…or, if your practice is smaller, pick the [...]

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Why word of mouth doesn’t happen

Seth Godin just posted an awesome blog.
Check it out at http://sethgodin.typepad.com/seths_blog/2008/05/why-word-of-mou.html
Stay tuned for the video series…
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EMC Dental Marketing is a full-service Dental Practice Marketing, Dental Advertising, and Practice Management agency that focusses on solving a dentists top 2 problems - attracting new patients and retaining the patients they already have.

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