Archive for May, 2008

Here’s a New Dental Marketing Idea: Answer the Phone!

Many offices we audit, our clients will say, “Don’t call on Fridays because we are closed.” Or, “Don’t try to audit my staff on Wednesday afternoons because the answering machine is on.”
The only issue with this approach … What do you do when your patients get the answering machine, or worse, a new patient trying [...]

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You Can Do It, Doctor. Sell That Dental Treatment!

Some clients I’ve spoken to recently still think they don’t have to “sell” treatment to patients.
That’s incorrect and dangerous thinking. In fact, it could put you in serious financial trouble.
The word “selling” is uncomfortable for some, if not most, folks I come across. Bottom line, not many salesman have starving kids. There’s NOTHING wrong with [...]

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Where Are You At With Your Dental Practice? The Clock’s Ticking…

Today’s tip is short. No need for a long-winded monologue from me…
Simply put: Where are you at in relationship to reaching your goals. We’re almost halfway through the year.
Are production/collections where you want them?
Have you “released” those unpleasant people around you?
Are you spending more time with your family?
Now’s the most appropriate time to hit [...]

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Protect Your Patient List As If Your Practice Depends Upon It…Because It Does!

I read posts from Crown Council members, and occasionally I’ll visit DentalTown.com, to see what topics are hot. I do this to get the pulse of the industry and find out what issues are at the forefront.
You should be doing this as well, but be looking in different media – in other words, you [...]

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A Dental Marketing Plan for Disaster

In a recent face-to-face coaching meeting in Portland, the group listened to a presentation from a business consultant, John Patrick.
I won’t go into details about the talk, but instead, I want to focus on a question you must ask yourself that he asked us.
Let me set the stage first though…
I’m a “positive thinker.” However, I’m [...]

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