I recently evaluated an audit we performed for one of our clients as part of our Practice Audit Program. This monthly program gives the doctor insight into how his or her front office staff is manning the phone lines. We have a “mystery caller” call in each month to ask about various topics. This month, [...]
Archive for June, 2008
“The Nasty, Ugly Truth About Websites, Why They’re The Worst Thing Going For Print Advertising & Why You Must Immediately Take Action To Prevent Further Damage.”
Every single piece of advice, even from the so-called “experts” I’ve read, listened to, and watched has told me, you, and anyone else that uses websites, that we must, without [...]
All I Got From My Doctor Was The Four Letter Word. Today I want to talk about how to stand strong on the front lines of your practice, handling your patients in a way that will make it impossible for them to turn and run.
Last Thanksgiving I attended my annual Turkey Bowl for a [...]
I often get asked by clients and others, “Isn’t the word ‘free’ overused in advertising and isn’t there a better word, and doesn’t it attract the ‘wrong’ type of patient?”
Wow… That was a mouthful.
I can attest to the word *free* being the most powerful word in the English language, when it comes to advertising.
Why? I [...]
I receive a lot of questions; people asking me what kind of follow up systems I recommend. Today, I figured I would cover a couple of ways to follow up with those patients that scheduled, as well as those new callers that may not have scheduled.
First things first…You cannot follow up with people if you [...]
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