Archive for June, 2008

Internal Dental Marketing, Don’t Judge - Offer…

As you and I both know, not every patient that walks in the door is average. Some spend more, some spend way less. But, each of them are deserving of the best care, right?
So, how do you get your “average” production per patient to increase without increasing what the below-average spender spends?
Here’s an important lesson: [...]

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Your Dental Practice Marketing Grunt Work

I was over at the Oregon Coast this weekend. My wife and I hit a couple of beaches and one of our favorite restaurants, Mo’s. Mo’s is a coastal institution.
Oregon has Mo’s. Washington, has Ivar’s.
Both are/were HUGELY successful (I know Mo’s is and has been for some time, I have insider info; in the [...]

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From a Dental Marketing Consultant, How to Handle the “Slow Down”

I’ve never yet come across a client who enjoyed slow downs. They’re depressing, annoying, draining and just a HUGE pain in the butt.
However, they happen to the best of us. The momentum slows down and the energy from us and our teams gets sucked right from our stomach – like a sharp turn on a [...]

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Attract New Dental Patients, 6 Steps to Securing “Shoppers”

Tire-kicker, freebie-seeker, shopper… these words are enough to send a shudder up any dentist’s spine.
But what is it about shoppers that frustrate you? Is it the fact they almost force you to compete on price, or is it the fact that they leave you talking about “the one that got away?”
In any case, a lot [...]

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The Best Internal Dental Marketing Advice - Take Care of Your Best Patients

Last week I went into the local Salem post office. It’s right down the street from our World Headquarters here on Shipping Street.
I had sold an item on eBay over the weekend and I wanted to get it shipped off to Australia pronto.
Anyway, I get there, box up the camera and buy some packing material [...]

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