Based on what I see, day in and day out, there’s a lot of confusion in the marketplace on what actions, activities, and so on, stimulates your patients to return time and time again to your practice. Too often, we assume (incorrectly) that just because we’ve seen a patient once, they owe it to us [...]
Archive for July, 2008
One of the most important business and personal finance lessons I ever learned was this from Dan Kennedy:
The Hole You Give Through Is Equivalent to the Hole You Receive Through.
So, what does that mean exactly? What it means is that if you are a stingy “giver,” the laws of the universe dictate that you will [...]
Press releases and free publicity are possibly the two most underutilized marketing opportunities in the dental indus¬try today. Over 90% of all the dental news I see is negative. There is a huge opening out there to promote your business and your brand in a positive way for little if any money. There are steps [...]
As a service oriented business, you have one main asset your practice that you could not survive without… your patients.
But so many dental practices we see are more worried about where the next mouth will come from; when the next dollar is going to come through the door. All the while, ignoring the dollars (and [...]
Last September, I decided to finally take a vacation, and headed off to fabulous Las Vegas.
Vegas is one of my favorite vacation spots because it seems as if no one there has a care in the world except what time they’re going to the pool, and what casino they will attempt to win money [...]
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