From 1994 to 1998 I spent my time as a Combat Engineer in the Marine Corps. In the Marines, combat engineers get to play with all the fun stuff…explosives - C4, TNT, Dynamite, and any other type of substance that would go BOOM.
The reason I tell you this is because, as a Combat Engineer we [...]
Archive for July, 2008
Targeting an audience is perhaps one of the most misused parts of direct marketing.
In surveys it has been shown that as much as 80% of consumers choose their health care providers (dentists included) by convenience of location. Basically, “is the practice convenient for me to get to?”
But other than location, there is a huge need [...]
At the fundamental level, the focus of any marketing program is to motivate people to take action.
In marketing, many times we get lost in the details. Demograph¬ics, saturations, market-consciousness, and network-awareness cloud our conversations and take away from what is truly important.
We could talk all day about generation marketing, web-based sales principles, or the four [...]
Click Here to see more of my Dental Marketing videos or click the Videos tab above…
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EMC Dental Marketing is a full-service Dental Practice Marketing, Dental Advertising, and Practice Management agency that focusses on solving a dentists top 2 problems - attracting new patients and retaining the patients they already have.
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Robert Allen has two very popular books out about tapping into multiple incomes and becoming rich in the process. If you haven’t read his book called Multiple Streams Of Income, I would suggest jumping over to Amazon.com and investing in a copy immediately.
His philosophy makes sense. With multiple incomes, you can make more money, but [...]
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