Sometimes the smallest, simplest ideas or actions can result in huge breakthroughs. This couldn’t be truer in a dental practice. You may also know it as ‘The Ripple Effect.’
I did two different things in the month of July that I want to talk about, which YOU can immediately do (faster than I since the [...]
Archive for August, 2008
Referral contests are one of the best ways to attract new patients. People love contests and competition for two reasons: (1) Competitiveness is a part of human nature. And, (2) people love to win stuff.
Just think, the most widely watched shows on TV are competitions. Sporting events and reality shows dominate the TV ratings [...]
Business cards, it seems, are neglected, abused, given little if any thought when designed, and are grossly misunderstood when it comes to their real intended use.
A business card, as it turns out, is nothing more than an abbreviated ad and a way for people (preferably those that want to spend money with you) to contact [...]
A lot of dentists have been sending me well wishes, and
congratulations for my new baby, but there is one problem… she’s
not here yet.
Even though her due date was Monday, she hasn’t left the
comfortable confines of her moms belly.
I was going to wait to send you the following announcement until
after the baby is born, but I [...]
One of the most aggravating things for a dentist, I might imagine, is having all that undone treatment sitting in files. Hundreds of thousands of dollars – in some cases probably millions. Just sitting there, needing to be done; patients in need. But, what happens to it?
For 99.9% dental practices, nothing. Nada. Zero. Zilch.
In my [...]
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