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eZine Articles from James Erickson

  • Dental Office Marketing - Do it For Your Patients, Not Yourself - Your dental office marketing should be created to attract new patients, not to impress the other doctors in the area. Are you selling yourself? Or just showing off?
  • Dental Practice Marketing - Email Rules of Engagement - Create emailing rules for any staff-member in your dental practice that has access to the internet and your patients. Do it to protect your practice from possible bad publicity.
  • The Best Internal Dental Marketing Advice - Take Care of Your Best Patients - All of your patients are important. They all help make your dental practice successful. However, it is still very important that you know who your best patients are and treat them as such.
  • Lose Any Potential Patient - Attributable to Poor Practice Management - If you are unaware of the etiquette being use on your dental practice phone lines, you might not realize that you could be getting a lot more new patients. You could also have a lot better patient retention if telephone conversation between your staff and patients were more professional and accommodating.
  • Practice Management For Dentists - Why Your Patients Leave - It takes two seconds to make sure you give your patients the care they deserve. Are you taking this necessary step to ensure their continued happiness?
  • Signage and Your Dental Practice Marketing - If your customers can find you, they are much more likely to show up for their appointments. How is your visibility? Your dental practice signs are vital to your patient traffic.
  • Dental Practice Marketing - Creating Direct Response Advertising - In direct response advertising, there are 4 things (Acronym AIDA) you should consider both when putting a piece together, or planning your method for handling the response. I'll take you through these 4 steps, and cover both the design, and response considerations.
  • Creating a Referral Program As Part of Your Internal Dental Marketing - Referrals are a great way to get 'real' leads; the kind of leads that actually result in production. For your dental practice, create a program that acknowledges the power of referrals and capitalizes on this concept's capabilities.
  • Practice Management For Dentists, Develop a Unique Selling Proposition - "All dentists are the same." As a dentist, does that make you cringe? It should. If your practices bears a striking resemblance to the practice down the street, what makes you think patients are going to come to you rather than to them? Be different!
  • Make 'Word of Mouth' an Important Piece of Your Dental Practice Marketing Strategy - Spread the word! You are a dentist, and everyone in the world should be your patients. That's right. Everyone. But, if no one tells them about you, they will not know to come to you.

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