Why advertise online?:
The yellow pages is dead
People go online for their search
The people that search online are actively seeking a solution.
What to do:
PPC is great… only pay for results -
SEO vs. Paid search
Target locally
Continually update and test based on results.
How it works:
Setup a landing page with tracking number
Drive PPC traffic to it
You get the calls.
What to do:
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